About Ruby & Grace

Hello and Welcome to Ruby & Grace!

My name is Helen and I am the founder of this Family Run Business, named after my two young daughters. They play a vital role as product testers. A role which they handle with gusto and a big dollop of pride :).

Here at Ruby & Grace HQ, we put our heart and soul into creating a whimsical world, full of the most brilliant, thoughtfully made products from around the world, with children and the value of play at the heart of our ethos.

All our products are selected ethically, with a focus on sustainability, and designed to to ignite imagination, and provide a lifetime of creative play. We firmly believe that play is the most powerful way to build healthy, confident, vibrant little humans, with respect for others and the world around them.

It is our quest to blend beautiful, fun, functional, ethical & magical elements together, to bring you goodies that are big on style and conscience. Things that will look beautiful in your home, and that will bring out the playful side in people of all ages.

We hope to help children, parents, grandparents, friends & family to connect through play, and make magical memories along the way! 

We run the business from our family home near the sea in North Shields on the North East Coast of The UK. We are currently online only, but are happy to offer Doorstep Pickup/Viewings by appointment, if you would prefer this option. For this and or any other questions and queries just drop us an email at or via the contact us page and we will be delighted to help.

We hope you all enjoy the world of Ruby & Grace, as much as we have enjoyed creating it for you x