New & Trending

Step into a world of wonder with our latest arrivals and trending treasures. This is where the magic happens, the place to find the newest Maileg mice and bunnies, Olli Ella favourites, Cuddle + Kind dolls, Rugaroo soft toys and so much more.

We love to dig deep to uncover the most exciting emerging brands, while also bringing you the latest collections from established favourites you know and love. Every piece is carefully chosen to spark imagination, inspire play, and bring joy.

And the best part? The next few weeks are bursting with newness! Keep checking back to be the first to discover enchanting arrivals before they disappear.

✨ Updated often so there’s always something magical and fresh to fall in love with.